37% plan to incease their promo spending in 2024.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on the retail industry, which has been marked by a period of robust spending and growth in the first quarter of this year. The retail industry is trending toward sustainability and greener approaches, but consumers are putting the onus on companies to prove their claims. Social commerce on apps like TikTok and increasing integration of artificial intelligence are also impacting this industry’s growth, according to Forbes.

Retail end-buyers of promotional products include department stores, convenience stores, warehouse retailers, boutiques, supermarkets and specialty stores. Giants within the industry consist of companies like Walmart, Amazon, Costco and The Home Depot. According to Counselor State of the Industry data, the retail market generated 5.9% of total promo industry sales in 2022, which equals roughly $1.5 billion.